Born in Franca, in the interior of São Paulo, Gui Cintra is a creative producer, screenwriter, director, and format creator, graduated from ECA-USP and the International Film Academy. A partner at Farra, he works creating, developing, producing, and directing fiction projects and formats for TV, film, and streaming platforms – on platforms such as TV Globo, Netflix, Disney, HBO, and Paramount. He is the creator of the original idea and screenwriter of the fiction series "B.O." (Netflix), creator of the story and screenwriter of the feature film "Vidente por Acidente" (Disney), development supervisor and producer of the documentary series "Pílulas de Farinha: O Escândalo que Gerou Vidas" (HBO), creator and general director of the comedy show "Do Que Riem?" (Comedy Central).